Author:
Joselito Lapid

Doi: 10.26480/csmj.02.2024.101.107

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This study sought to determine the the impact of corporate social responsibility on customer satisfaction in Macalelon, Quezon as assessed by customers. In addition, the researcher aimed to determine the level of customer’s perception on CSR factors in terms of philanthropic, ethical, legal, economic, and environmental responsibilities, as well as the significant differences in the Impact of CSR on Customer Satisfaction when grouped according to demographic profiles. The study employed a quantitative research method. It was participated by 377 respondents who were randomly selected using specific criteria. The data underwent statistical analysis such as frequency percentage, weighted arithmetic mean, t-test, and one-way analysis of variance (ANOVA). Findings showed that the respondents were generally satisfied with the CSR in terms of philanthropic, ethical, legal, economic, and environmental responsibilities. The results also indicated a uniform perception among respondents regarding the impact of Corporate Social Responsibility (CSR) on customer satisfaction, regardless of demographic factors such as age, sex, income, civil status, and employment status. In line with the findings, the recommendations were made strengthening philanthropic initiatives such as charitable activities that benefit students, improving commitment to environmentally friendly practices, maintaining high moral integrity, adhering to high standards of lawful conduct, and contributing positively to economic growth.