Author:
Avishek Nath, Sayed Abdullah Al Sanazid Onib, Nusrat Jahan Barsa, Afrin Anika

Doi: 10.26480/csmj.01.2024.60.67

This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

This study aims to assess the role of digital transformation in enhancing operational efficiency within service-based organizations in Bangladesh. In an era where digital technologies are rapidly reshaping business processes, understanding the specific factors driving operational improvements is essential for organizations to remain competitive. The research identifies five key factors that influence operational efficiency: Digital Technology Adoption, Employee Digital Skills, Leadership Support for Digital Transformation, Customer-Centric Digital Strategies, and Digital Infrastructure Availability. The study utilized a survey-based approach, collecting data from 218 respondents working in service-based organizations. The analysis revealed that digital infrastructure availability plays a crucial role in driving operational efficiency, with a significant positive correlation between the two variables. Furthermore, while Digital Technology Adoption and Employee Digital Skills showed a moderate relationship with operational efficiency, their impacts were less pronounced compared to the role of infrastructure. Leadership support and customer-centric strategies, though critical in broader organizational performance, were found to have a more indirect effect on operational efficiency in this study. The findings emphasize the importance of investing in robust digital infrastructure and suggest that organizations should focus on continuous skill development and strong leadership to ensure successful digital transformation. The study provides valuable insights for managers and policymakers aiming to optimize digital transformation efforts in the context of service-based organizations in Bangladesh and offers directions for future research in this area.